Chris Burres: Why 50% of Supplements Don't Actually Contain What They Promise

Episode 213

Chris Burres:
Why 50% of Supplements Don't Actually Contain What They Promise

Chris Burres, chief scientist at MyVitalC, shares how peer-reviewed research shows 50% of supplements don't contain their labeled ingredients.

He explains the Nobel Prize-winning ESS60 molecule that extended rat lifespans by 90%, its mitochondrial mechanism of action, and why manufacturing integrity matters more than marketing claims in the supplement industry.

First Aired on: Oct 13, 2025

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Episode 213

Chris Burres:
Why 50% of Supplements Don't Actually Contain What They Promise

First Aired on: Oct 13, 2025

< Previous

Next >

In this episode:

Introduction

Chris Burres is the founder and chief scientist at MyVitalC, where he has been manufacturing a Nobel Prize-winning molecule since 1991. As a published author, podcast host, and patent holder, Chris represents the intersection where science meets practical application. In this episode, he joins me to talk about the widespread quality issues in the supplement industry and the science behind ESS60.

Episode Highlights

The Shocking Truth About Supplement Quality

Chris reveals peer-reviewed research showing that 50% of supplements on the market don't contain what their labels promise.

Independent testing found only one company (plus Chris's) out of 22 C60 products matched their label claims
Counterfeiting is rampant, especially on platforms like Amazon
Some companies sell products with zero active ingredients
Manufacturing costs and complexity create opportunities for shortcuts and fraud

The Nobel Prize-Winning Discovery That Changed Everything

ESS60, discovered at Rice University in 1985, is a soccer ball-shaped molecule of 60 carbon atoms that won the Nobel Prize in 1996.

Also called "Buckyball" after Buckminster Fuller and his geodesic domes
Originally developed for industrial applications like batteries, tires, and inks
More expensive than gold due to extreme manufacturing requirements
Requires plasma temperatures of the sun and vacuum conditions to create

The 90% Longevity Study That Launched a Revolution

A toxicity study on Wistar rats produced the single longest longevity experimental result on mammals in peer-reviewed research.

Rats given ESS60 in olive oil lived 90% longer than controls (62 months vs 32 months)
Zero tumors found despite using cancer-prone rats
Chris's lab provided the material for this landmark study
Results transformed Chris from industrial scientist to health researcher

How ESS60 Works: The BOSS System

ESS60 acts as a "Buffering Oxidative Stress System" (BOSS) inside mitochondria, protecting cells from damage.

Gets into mitochondria where it holds onto reactive oxygen species
Works like a "paddy wagon" containing harmful oxidative stress until natural antioxidants can manage them
Supports glutathione and melatonin systems
May cross the blood-brain barrier based on testimonials and effects

Dosing and Delivery: Why Oil Selection Matters

ESS60 is available in three oils, but concentration and absorption vary significantly between them.

Olive oil: 0.8mg per milliliter (recommended based on research)
Avocado oil: 0.6mg per milliliter
MCT oil: 0.3mg per milliliter
Typical serving is 1 teaspoon, best taken in the morning
Dosing should be based on body weight, not arbitrary "one or two gummies"

Consistent User Benefits and Testimonials

The most reported effects include mental clarity during the day and better sleep at night.

Chris reduced his migraines from 4-5 per year to 1-2, with 18 months migraine-free
Ultra-marathon champion Anthony Kunkle credits it for career-level performance
HsCRP inflammation markers reduced from 9 to 0.9 in 4-8 weeks
Hair, nail, and skin improvements reported from internal use

The Prairie Analogy: Why Lifestyle Still Matters

Chris explains that ESS60 doesn't replace healthy habits but acts as a buffer system for when life gets overwhelming.

Normal stress is like gentle rain on a prairie - necessary and beneficial
ESS60 acts like a sponge absorbing excessive stress from life's "dark clouds"
If you don't manage the source of stress, eventually the sponge fills up
Works best when combined with good nutrition, exercise, and sleep habits

Notable Quotes from this Episode

I actually found a peer reviewed published research paper that showed that 50% of the supplements that this research group had purchased on the market, the general market didn't have in them what they said they had in them.
Chris Burres

Instead of being toxic, the test subjects that they gave it to lived 90% longer than the control group. So that's the single longest longevity, experimental result on mammals, peer reviewed, published research.
Chris Burres

I believe that your product could be the difference between somebody having running as a hobby and running as a career. I don't believe your product speeds exercise recovery. I believe it prevents damage in the first place.
Anthony Kunkle (via Chris Burres)

Other Resources:

➡️ Apply to work directly with Julie
💪🏻 Learn how to Take Your Power Back from Autoimmunity!
📱 Join our Facebook Community

Connect with Chris Burres

Episode Transcript

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Chris Burres: it's probably extremely generous to say that the supplement industry is challenged. I actually found a peer reviewed published research paper that showed that 50% of the supplements that this research group had purchased on the market, the general market didn't have in them what they said they had in them.

Julie Howton: Chris, welcome to the podcast.

Chris Burres: Julie, thank you so much for having me. We had kind of a long intro as we were getting started for the podcast, so I'm sure this is gonna be amazing conversation. Uh, and you've done 220 plus podcasts probably. That's the, that's what I saw somewhere. Uh, congratulations. That's, I know.

Thank you. That's a lot of work.

Julie Howton: It is. I feel so honored and blessed to be able to have these fun conversations. As I admitted to you before we hit record. Sometimes I forget that it's not just for us.

Chris Burres: I'm not, it's not just me having a conversation. Yeah.

Julie Howton: Uh, the whole, the whole point is for everybody to get to learn from your expertise and, and, um, you are doing some exciting stuff.

And I always, I love for listeners, you have a, a, a, a different, I would say, intro into the wellness and longevity space. Um. Something other than a personal healing journey, although I get the idea there might be something under there at some point, maybe that that pops up, but you really, um, didn't wake up one morning and say, I wanna start a supplement company.

Did you?

Chris Burres: Well, so it's amazing how you just phrased that. 'cause uh, I often talk about how, uh, I believe that people become supplement people, uh, one of two ways. And one of those is they wake up one morning and they say, I want to be wealthy and I want to do it with supplements. And I'm very okay with people being wealthy.

It's just not how I ended up here. And the other one is like you alluded to that pain to passion story where, uh, where they have their own health challenge or the health challenge of a loved one and they figure out how to solve it with, you know, protocols and supplements or whatever. And now they wanna save the world.

And hopefully it doesn't surprise you. I'm not against people saving the world. Uh, it's just not how I ended up here. I've been manufacturing this wacky molecule, so I'm holding up the model of a molecule. If you're listening, just ma imagine a soccer ball where the lines on the soccer ball represent the bonds between the carbon atoms.

You have the spherical molecule of 60 carbon atoms. I've been manufacturing this since 1991. Uh, they thought it would be toxic. They put it in a study instead of being toxic. The test subjects live 90% longer than the control group. And now I'm in the health space. And so I'm just trying to be a good shepherd.

I'm very fortunate I am the geeky guy in the lab coat. We have a lab right back over there. Um, and so I get to be geeky and sciencey and push forward research and share stories with people, which I absolutely love to do.

Julie Howton: Well, and you do it so well. And I, I think that maybe ties into your improv background 'cause you sure can think on your feet.

Um, so let's talk about that wacky molecule, um, ESS 60.

Chris Burres: Yep.

Julie Howton: What is it for those that don't know? Because sometimes I forget that not everybody knows what it is. And I, I, I have so many things I wanna ask you, but I'm gonna, let's start at the beginning here. Start at

Chris Burres: the, at the beginning. Yeah. Um. It's a very good place to start.

So, uh, in, in 19 85, 3 scientists discovered and really published the discovery of this ESS 60 molecule. Uh, they discovered it actually at Rice University here in Houston. Uh, that's where our lab is based. And they ultimately went on to win the Nobel Prize in 1996. So my company started manufacturing it in 1991.

Uh, so we're the oldest and longest manufacturers of this. Uh, we col collect, we kind of colloquially call it, or affectionately call it a Bucky ball 'cause it was named after Buckminster Fuller. And it's a ball shape, of course, and where the word

Julie Howton: ine comes from as well.

Chris Burres: Exactly right. It's, uh, that's a pretty fantastic story.

So, so the name of this collection of molecules with 60 carbon atoms, 70 carbon atoms, 74 carbon atoms, uh, and on up, you know, all even numbers and the right amount to have, um, the right hexagons and pentagons in here in order to make these round shapes. Those are all called fullerenes. And yes, they were named after Buckminster Fuller.

He's the one who brought to prominence the geodesic dome. Now you're probably familiar with the geodesic dome. I always see them like when you're driving around beach towns. Every now and then you'll see that round house. That's a geodesic dome.

Julie Howton: Have some in Colorado too. In the mountains. Yeah.

Chris Burres: Yep. And then, um, if you go to Epcot Center, right, that big dome is a, is a geodesic dome.

Uh, so he brought it, uh, to prominence, the geodesic dome to prominence. And then when they figured out the shape of this molecule, by the way, there's a book called The Most Beautiful Molecule, uh, which is written entirely about this. I also have a book, uh, called Live Longer and Better, which is really about the molecule, its discovery, the drama behind the discovery.

That's always fun. Um, and then its journey into the health industry. Um. The reason they won the Nobel Prize is 'cause this molecule, the way I describe it, performs as well or better than the current best material in almost every application. So what makes better inks, better batteries, better tires, better photo cells.

And this is sounds gross. Yeah. Wait, wait. Are you telling me, Julie, that you didn't wake up this morning? Look at your car and think, I wonder what part of my car battery should I be taking every day for my health? For the

Julie Howton: most part, I've been trying to detox all, all of those kinds of things for like couple of decades now.

So, um, it is, yeah, it is amazing that that and that that was, you alluded to, you know, that something that you thought was going to be really not safe for humans actually is.

Chris Burres: Yeah, well it's, I mean, it's one of the things that kept us outta the industry as we were, uh, really kind of growing up. 'cause we started the co the company in college, um, really growing up and, and being in this kind of Nobel prize winning environment, right?

Selling no pressure, commercial quantities of the material to research institutions around the world. Um, our understanding was that the molecule, in order, it's expensive to make, and the reason it's expensive to make is 'cause you actually have to vaporize. The current best way to make it is to vaporize graphite in an inner environment at a slight vacuum.

Now it turns out that graphite is one of the hardest materials on the planet to vaporize. So you need local temperatures of the sun. So basically you have two rods with the plasma between them, which is at the temperature of the sun. And then it also needs to be devoid of oxygen, right? So you can only have, uh, uh, noble gases in there, and then you also need to be at a slight vacuum.

So there's incredible challenges here. The material, even to today, like, uh, when we first started the company, the material was selling for $6,000 a gram, which is crazy. Yeah. And even to today, it's, it's significantly more expensive than gold on, on a per ounce basis. Because of, because of that, we understood the applications where this would excel would really fall into one of two, two categories.

One of 'em is, if you think about the DOD, right, the Department of Defense. Let's pretend that this molecule could make airplanes invisible. Uh, if it could, it doesn't. Let me just, but if it could. Okay.

Julie Howton: Thank you for clarifying. Everybody was like, wait, what?

Chris Burres: But if it could make them invisible, then, uh, the, the, the Department of Defense would pay whatever it costs, right?

Sure. There's just the, the cost doesn't matter. Um, and the other is where you could put, use a very small amount of the material and have an outsized impact, right? So if you just needed a whiff of it and your tires got much more powerful, by the way, we mentioned inks, batteries, tires, and photo cells. It does make better tires.

But a tire company, if you, and, and, and I've been privy to some conversations between, uh, people advocating for this molecule in tires and the tire company is like, look, if it increases our tire cost by one penny,

Julie Howton: yeah.

Chris Burres: We are not interested. Right. And well, and they don't

Julie Howton: necessarily, unfortunately anymore in manufacturing, people don't want things to last longer.

Yeah. Yeah. Sadly it's a totally different business model than it used to be because I'm that old. So it, yeah, it

Chris Burres: used to be we are that old. Yes. It used to be, it used to be like, just put the best product out there and now you're like, put the most profitable product out there. And that profitable product actually, um, falls apart after a certain period of time.

Um, I'm sure we all had, you know, purchased Amazon products and then repurchased, and then repurchased. Uh, you wish you like, we could just use all these parts, but, um, hopefully we'll figure, hopefully AI will figure all of that out and then we, you know, we will, we will be great. So, so we never, the first application that really landed was this health application, right?

So. Um, the reason they thought the molecule would be toxic, right, because it went into a toxicity study, is there's 20 of these benzene like shapes on the exterior of this cage. Now, benzene is ubiquitous in modern society, and as an example, if you just glance around you and think about anything that's plastic or notice anything that plastic that is plastic and boom, that's gone because the foundational molecule is benzene.

Many, uh, medications are based on the benzene ring, including aspirin, a lot of detergents. So it's ubiquitous in our society, but when benzene is on its own, it's known to be toxic and known to be carcinogenic. So because there's 20 of those shapes on the exterior of this ESS 60 molecule. They assumed it would be toxic and they put it in this fantastic toxicity study.

Um, in that study it was Wistar rats. They had three groups. One group was given water, the control group. One group was given olive oil, kind of a semi control group, and then one was given olive oil with the ESS 60 molecule in it. And as mentioned, uh, instead of being toxic, the test subjects that they gave it to lived 90% longer than the control group.

So that's the single longest longevity, experimental result on mammals, peer reviewed, published research. And I'm very proud to share that my lab provided the material and my lab is mentioned in that original study. And that you can imagine changed my trajectory from being a happy go lucky carbon nanomaterial scientist to getting into the health space.

And now I get to do things like this. Uh, share, share great, uh, um, content and great conversations with people like you. And so just trying to be a good shepherd to this, uh, molecule. Continuing to do research, which is not normal for supplement companies. All sorts of good stuff are, are, is going on these days.

Julie Howton: Yeah. And, and my listeners know, I, it's so rare. I, I have certain companies I do trust, um, uh, but I am not somebody who, while I take a lot of supplements, I don't necessarily across the board, I don't do a lot of supplement based interviews. And I, because, because of quality. Right? Because it is back to who do you trust, who has the testing behind their product, um, and continued integrity.

Um. Because people don't, I, this isn't everybody's full-time job. Right. Um, yeah, we were talking before we recorded and you mentioned a supplement company in relation to a, a person. We both know that, uh, everybody knows the now the name of that company, but that company was sold a few years ago and the quality of some of their products is not what it used to be.

Chris Burres: Mm-hmm. And,

Julie Howton: and so it, it's a tricky, it's a tricky space. Um, and, and I, I really, really, really encourage listeners to take some time, either find the people you trust to recommend the things you're, you're using. I think having a healthcare provider guide you, um, finding one who's open to some things that they certainly didn't learn about in medical school, um, is always a, a great start.

But, and that was why I was so excited to talk to you. Um. I wanted, I, I can

Chris Burres: speak. Let me speak to that a little bit because, um, so that study came out in mid 2012. In mid 2013 we started getting phone calls from this crazy wacky group of people called Biohackers. Yep. I, yeah, I can say that 'cause I am one.

And they were saying things like, Hey, how much of that stuff that those rats took and lived 90% longer should I be taking? And my business partner? And I thought that the answer was zero, like none. Right. Because 'cause what we heard is exactly kind of what we alluded to earlier. Right. So you're asking me how much of that stuff that we sell to research in institutions world, we you told you

Julie Howton: not to take, you should be taking.

Yeah, yeah, yeah.

Chris Burres: And, and so we put not for human consumption on our labeling. Mm-hmm. And that led to kind of fun calls like. Um, after, after mid 2013 where people would call and say, Hey Chris, uh, my knee pain is gone. And you're like, wait a minute. You mean the knee pain of your rat? Because it literally says not for human consumption on the labeling uhhuh.

And, and then they would go, well, yeah, of course. If my rat, I just have a question. If my rat weighs 275 pounds uhhuh and does hit training on Tuesdays and Thursdays, should they double up on Tuesday so we know what was going on? Right. But every quarter my business partner and I were getting together and asking if we should get into this, asking ourselves if we wanted to get into the supplement industry.

Yeah. And, and I think it's fair you would, it's, it's probably extremely generous to say that the supplement industry is challenged. I actually found a peer reviewed published research paper that showed that 50% of the supplements that this research group had purchased on the market, the general market didn't have in them what they said they had in them.

And so we just, you know, it's a problem. It's a problem.

Julie Howton: It is. And I try not to, you know, but I'm going to say it, you know, like if you're getting your supplements on Amazon, even, even if you're going with a brand name you trust, you have no idea what you're getting. Yeah. Like the counterfeiting is, it sounds crazy that, that there's money to be made and counterfeiting supplements, but apparently there is.

'cause

Chris Burres: Yeah. It,

Julie Howton: they're doing it. So just, you know, be, be educated. Because the whole point of learning about things like ESS 60 is to enhance longevity and health.

Chris Burres: Yeah.

Julie Howton: And so you have to do it smartly. Um, question about. Because it directly ties to quality and, and trusted sources because it is difficult and expensive to make.

Chris Burres: Are,

Julie Howton: are there ways, like, are are there different ways? To get a Carbon 60 molecule into a supplement that are less clean, you know, uh, different manufacturing processes that we should be aware of.

Chris Burres: Well, I think one of them is, uh, to not have any C 60 in your product. Right. So C 60 is, is kind of the scientific name and the way we think about it is, uh, carbon 60 is for industrial purposes, right?

Inks, batteries, tires and photo cells. And there is peer reviewed published research that shows if it's improperly processed, it's harmful. ESS 60 is C 60 that's processed for people in pets. And we actually tested 22 of the products in the C 60 space, and only one company had the, the, the concentration that they had on their labels in their product, uh, of one company in ours, of course.

And that's not even the bad part. The bad part is there's companies out there, I try, we, we try, like it's not smart for us to go bashing other companies in the space. No, I'm not asking

Julie Howton: you to. Oh, no.

Chris Burres: Then they, right. So we, we, we just share what we've, what we've done, and we don't call anybody individuals out, but I have done videos specifically about companies, um, c6.com.

I think he actually has c6.com. Uh, greca, uh, I've done, I've had videos out there for probably four and a half, five years that prove there is no C 60 in that product, like zero. So that's one of the reasons that we can, which is

Julie Howton: probably better than improperly.

Chris Burres: Yeah. Like, you know, if it's improperly, I

Julie Howton: mean at least it's not doing damage.

That's good. Well,

Chris Burres: but, but with the, I guess the counter, uh, argument to that would be what's in it.

Julie Howton: That's true. So

Chris Burres: he sells it in sunflower seed oil, which can be okay if you process it, process it, you know it's using now you already lost it. Hyper process. But let's just pretend he did the right thing here.

Um, and then it looks like there is, think about ink toner. Like if you just put ink toner in sunflower seed oil, that's the, that's the consistency, right. The simple test that I did is I filtered it and if you are dissolved in the oils, which ESS 60 will certainly do, carbon 60 will do, then it should have gone through the filter right into the bottom and nothing should have been stuck on top of the filter.

I mean, you can picture it like if you're trying to separate sugar and sand. Right. You dissolve the sugar in water, you filter it, the sand stays on top, the sugar goes through in solution, you boil out the water. Now you have the sugar. Well, in this case, what came through the filter was just clear sunflower seed oil because all of the black gook, whatever it is, stayed on top.

So this is the, this is kind of the environment. The the, the lucky thing that you could have is a company that isn't really kind of operating with scientific integrity. There's another company that has gummies out there, right? We're talking about something that is a healthcare product, right? Like that's the ultimate goal here.

This is

Julie Howton: one of my biggest pet peeves,

Chris Burres: right? Gummy adult. Adult gummy

Julie Howton: supplement. Why?

Chris Burres: The last time I, you know, 'cause we purchased competitors' products, right? The last time I purchased it, it didn't even say how much C 60 was in the gummy. Like you don't know. But on the website it does say, and on their product it says one to two gummies is a serving.

But if you take two gummies, you get about one point. First off, like it should be based on weight, not on gummies. Like, what is, like, how much of this ESS 60 molecule are you going to take? Like that's the recommended thing when you do the math. It's 1.1 milligrams of carbon 60 in their case. And you go to the most popular product, which is olive oil, and you take a typical serving, it's right at four milligrams.

So you have to ask yourself like, well, what's a real serving? Right. Right. Is the, is the gummy, I mean, they're delicious, but is it, is it just a gimmick to try and sell more? But it also has the potential to backfire. 'cause people will take it. They're not getting what I would consider a real serving pious dose.

Sure. Right. And then they're like, oh, I tried that stuff. It didn't work. Yeah. So that, that is, that is what you fight in every, if, if, if I continue the story, I'll, I'll tell you where all this sit sits. Um, in 2000. So, so I mentioned the paper. I found 50% of them didn't have in them what they said then they had in them, right.

These supplements they Right. And it wasn't the C 60 supplements, it was just general supplements on the market.

Julie Howton: Just supplements period. Yeah.

Chris Burres: In the latter part of 2017, a guy with a big YouTube following started talking about all the benefits he was getting on, taking it on a daily basis. And that's when our phone rang 10 times a day instead of two to three times a week with these crazy wacky biohackers.

It got, it got normalized, if you will. Um, and that's when we, one step was, well, this is an entrepreneurial opportunity, bigger than we realized. I would love to say that we were super smart and we were on top of this in the beginning. Right. We're just conservative scientists we're like just doing thing, not consumption.

Yeah. We actually did the opposite of what would have been smart to make a ton of money at that time. So that's just, well,

Julie Howton: but you were being led by integrity at the time, so a hundred percent. That's always smart.

Chris Burres: A hundred. I, I, I agree. Thank you. Um, and so, uh, we looked back at that paper and we knew that this was gonna happen in the C 60 space.

Yeah. Then you just know, because that's what happens in all supplement spaces, and we have the lab, we're the oldest and longest manufacturer and distributor of the molecule on the planet. We've got the equipment, we, you know, h PLCs to test the concentrations. And so we kind of knew we had to get into the industry and to kind of wrap up that piece, we asked ourselves two questions.

The first question is a moral question, are we comfortable selling it? So I take it, my wife takes it, everybody on our team here takes it. Not a requirement. We don't, you know, you don't have to clock in and then take your shot and somebody's there and giving 'em a shot. Um, I mean, really, they just have access to the research and probably more importantly, they have access to the customer testimonials.

And so everybody here takes it so morally very comfortable selling it. And then the next is legal. You've got the FDA and the ftc. You gotta cross the t's, dot the i's, and that's when, at the beginning of 2018, we really brought this to market as ESS 60.

Julie Howton: Amazing. Thank you for that. Because I, I, I, I just wanted to, to solve any confusion.

Um. And really just let people know, just like any other supplement, they're not all created equally. Yeah. Um, and, and so I, I tend to not talk to people about supplements if they're doing the same thing everybody else is doing.

Chris Burres: No,

Julie Howton: why bother? Um, so I, I love it. So let's, let's talk about ESS 60. Um, because, and I, I don't want to delve too far into the rat study, um, other than to say those particular rats were known to get cancers.

And one of the other things that was found was that those rats that live 90% longer. Weren't as riddled with ca it was more cancer. You typically more cancer as they got older. And these did not have that, that same cancer risk. Um, which yeah,

Chris Burres: actually zero cancer. Right. So this is pretty f pheno phenomenal.

And, and cancer rats, like this is a rat that gets cancer. Like, it's like genetically, uh, programmed, literally, uh, to get cancer. So a typical wistar rat lives out 32 months, has a known amount of tumor mass in its body. The longer it lives, the more tumor mass it gets. Even though the, my vital C rats lived out to 62 months, um, none of them had any tumors.

And, and you know, I, I've told this story, and, and you may have heard this, but I've told this story and some people are like, oh, cure for cancer. And I'm like, no, no, no. And then you follow that with a no. It's, it's a big difference between dealing with a cancer that has metastasized right and potentially being a cancer preventative.

And we know things as simple as good nutrition, good exercise, good sleep can be cancer preventatives. It does throw it into that. Now, there is one really fascinating Petri dish study. Where they took healthy, by the way, Petri dish study, lowest level of study. Right, right. Like a, a anecdotes more important than Petri dish study.

'cause there's all sorts of things you can do at a Petri dish that you should never put inside of a, of a live living being right. Like that's, that's the reality. Um, but still some interesting data comes from Petri dish studies. So they have a Petri dish with healthy cells and cancer cells, and they introduce an anti-cancer agent, which is a poison, right?

You're trying to poison the, uh, the cancer cells before the healthy cells and the presence of the ESS 60 molecule. You have increased efficacy of that anti-cancer agent. Against the cancer cells and actually protective effect for the healthy cells. And so that's a pretty phenomenal result. Um, there's obviously a lot more research that needs to be done going down that path.

We think that has to do with what's going on in the mitochondria, what this molecule is doing in the mitochondria. So, um, but, but yeah, those are some pretty exciting things about this molecule and, and research. I'll tell you our, the next research that we're doing. Is an H-S-C-R-P study. So high sensitivity, c reactive protein, um, because, well, I'll tell you why we're doing that study.

So, uh, at, at, at Longevity Fest, so a four M's. Longevity Fest, right? American Academy of Anti-Aging. Um, a Dr. Lane Young came up to us and he said the following, and I actually just said, okay, you've just said that I need to record. You need to say it again. I need to record it. Yeah. He said, Chris, I don't care if you're male, female, pre-surgery, post-surgery, cardiovascular disease, or otherwise healthy, your product is reducing elevated H-S-C-R-P numbers.

And his numbers that he was talking about was nine down to 0.9. So that's in, in normal ranges in four to eight weeks.

Julie Howton: He said

Chris Burres: additionally that there were, they were seeing an improvement in HRV, right? So heart rate variability and sleep between 20 and 60%. By the way, I don't think I've even said this.

Our most consistent testimonial is people take it in the morning, they report mental focus and energy during the day and then better sleep that night. And so he just kind of supported that better sleep piece. So that's driving us to do, uh, an H-S-C-R-P study. So that's one. The next one is, and this is pretty recent.

Um, again, I, I would love to tell you that I'm super genius and I should have started this study and well, I should have started this sooner. Um, but it just finally got hammered, you know, smacked into my face enough times. So we'll be starting a migraine study.

Julie Howton: Nice.

Chris Burres: My wife has, uh, an amazing migraine testimonial.

I have my own, I'll tell you, I'll share mine. Um, by the way, I knew

Julie Howton: there was a in there. I knew it. Yeah,

Chris Burres: there's, well, that's, that's driving the studies, right? So let me throw this out. Right. The FDA disclaimer. So the FDA has not evaluated our products. It is, it is not intended to treat, diagnosed, cure or prevent any disease.

Um, as I share anecdotes, I always just share, Hey, assume this isn't gonna happen for you. Dig into the research. Um, if you wanna try it, I'm sure we'll give a link as, as we kind of wrap things up. Sure. Um, in my case, I am the geeky guy that you see in front of you. I have a spreadsheet back to 2014 to track my four to five migraines per month.

Excuse me, per year. Okay. And my wife four per month. I

Julie Howton: was like, okay.

Chris Burres: Yeah. Four to five per year. And I was tracking 'em. 'cause they're miserable. Like, I don't know if you've experienced migraines. I

Julie Howton: actually, yes.

Chris Burres: Like it's the good guess. Yeah. It's the, you know, the, the kind where you need to go into a quiet room.

You need to have, you know, it needs to be cool you, you out. No sound, no light. It takes you out. Um, when I started taking this product on a regular basis in 2018, I didn't get a single migraine for 18 months. Wow. Um, and then the irony of me getting my first migraine after that time period was I went off of the product to participate in our sleep study, and then I got my migraine.

Isn't that interesting? And I'll tell you. Mm-hmm. I get one or two per year now, but they're not debilitating. They are migraines often come with what's called an aura. It's a, mm-hmm. Sliver of your vision. That looks like a kaleidoscope. Starts for me on the side, goes into the center of vision, takes about 15 minutes and then it goes away.

But I can actually work through it now. Now reading through a kaleidoscope is not if I, honestly, if I had to, I could do it. Um, but I'm absolutely, I could record a podcast. I can have conversations with people on the team. Nice. So I can actually work through 'em. Um, and so that's just a, a, a night and day experience.

And the reason that we just kicked off, like we've gotta start this study, uh, I recorded a podcast and we did a follow up podcast where, uh, her name's Ashley had access to the product. And the first, it was a two hour podcast. The second one, the first 45 minutes was her just saying how her, and we, I don't even know that we talked about it much, but her husband, uh, about migraines on the first episode.

But her husband debilitating migraines, right? She like the kind of migraines were like. And the frequency we're like, is today gonna be a good day or a bad day? Right? Yeah. In our life is, is steered around these migraines for 45 minutes. He's like, now he's got a tool. This can lessen him if he's in the middle of them by taking the product on a regular basis.

Like he's having significant relief and significantly fewer migraines. And so that was, that, you know, the pan that smacked me in the face was like, you should do a migraine study. Um, so we're, we're kicking off that migraine study here shortly. Actually. I need to come in this weekend and, and design it and, and get it over to our team.

Julie Howton: That's so exciting. And I, I will give, and again in, I, I wanna back up and, and say a couple things we'll circle back to, um, the H-S-C-R-P as well because we, we use the word longevity, right? The, the goal is obviously not to extend lifespan, but to extend, he extend health span. We want to stay. Well live well as long as we're here and, and hopefully longer than we might've expected.

And, and I was just at a longevity conference a few days ago and, and I was like, yeah, that is, that's exactly what we need to think about it. It's, it's really all about how do we postpone these chronic diseases and, and that's how, that's how we focus on longevity. And in, in my humble and not uneducated opinion, and I'm not a physician, all of the chronic diseases that are so rampant now are driven by chronic inflammation.

Mm-hmm. Period. Yeah. And so that's why I'm so excited about your H-S-C-R-P study because you're talking cancer, you're talking autoimmunity, you're talking, you know, there, it, it's all driven by chronic inflammation, um, key word, chronic.

Chris Burres: Yeah.

Julie Howton: And so to me it's really, really exciting and I am living proof that when you get to the root of what's driving chronic inflammation or help prevent it from ever becoming a thing, you can reverse it, be rid of it, and, and live well.

And feel well and thrive and so, and thrive. Yeah. It, it's, it's a really powerful. Then the second piece I wanna add is in the functional medicine world, this, this anecdotal evidence is. It's powerful. Um, there's a lot that, that we're gonna learn, I think within this next decade that it is not gonna have double blind studies behind it just because sometimes you can't, and there's too many factors to control for, because especially again, longevity, right?

Yeah. How do you, how do you control all these factors for years and years? Um, and, and so I truly, as, as somebody who is, is anecdotal evidence, I, I believe in it and. Before I knew about your company, I was fortunate enough, um, this is gonna sound funny since I prefaced it with fortunate enough, but had a, a pretty significant head injury in the beginning of 2020.

Oh, that took me out for a few months. Couldn't, couldn't work. I mean, it was, I mean, I was home and able to take care of myself, but, you know, my short-term memory was really, really affected. My processing was really, really affected and the pain in my head, um, this is not, it was not a migraine, it was from a head injury.

But one of the few things that would really help when it got into tolerable was a, a Carbon 60 product that I was given. Um, and, and I mean, it was, I was like drinking it. I mean, it was, it was a game changer. So. I don't know the mechanism, mechanisms of action, but I know we, we

Chris Burres: can talk about that.

Julie Howton: Yeah. Um, but, but I know, and I, and, and I don't ha I don't have to, I'm curious and always interested to learn, but it's, the feeling is believing.

Um,

Chris Burres: yeah.

Julie Howton: Like, okay. And, and I, I've heard you say, and now I'm jumping 'cause I'm excited. Um, I've heard you say that, that ESS 60 gets into the mitochondria.

Chris Burres: Yep.

Julie Howton: As somebody who has needed a lot of mitochondrial TLC over the past decade to reverse that chronic inflammation, chronic illness, rheumatoid arthritis, um, that like just when I heard you say those words in a different conversation, I was like, wait, what?

That's 'cause we have all these ways and other supplements and. I different things that we're trying to use to support mitochondrial health. So can we talk about that a little bit? Because I think for everybody listening who has had an autoimmune diagnosis, you know, I, I don't think mitochondria is a new word.

I, I think, you know, listeners know at this point that the energy, whether it's the energy you feel or the energy your body needs, it still all comes down to mitochondria. So, so a how do you know that it gets in and, and just geek out on that a little bit for me.

Chris Burres: Yeah. Um, well, and I'll tie it back to, you know, the potential impact on migraines, the potential impact on, on the, on the pain that you were feeling, um, which is, there's an interesting, um, uh, right.

'cause your brain doesn't actually have any nerve endings in it, right? Like, so your brain can't feel pain, per se. Right? Um, it's usually the inflammation. They, they kind of equate that, I've heard conversations about it, that it's inflammation. And we have to be really careful when we talk about inflammation.

And I'll outline what, why, and, and you kind of alluded to it, which is, um, con, the FDA sees conversations about inflammation as, uh, conversations about the diseases of inflammation, which are also the diseases of aging, right? So arthritis, Alzheimer's, cardiovascular disease, cancer. So if I come on your podcast and I say we address chronic inflammation, what the FDA hears is me claiming that we cure cancer and we cure cardiovascular disease.

No, that's not what we're saying. That is not what we're saying at all. If you're not, I'm vehemently shaking my head no. I mean, in reality there's a lot of research and, and frankly, extremely expensive research that would need to go in to be able to make those claims. And the FDA does allow us to talk about inflammation as it relates to exercise, right?

So, or, or, or acute inflammation. So we've all had a tough workout or maybe just walked farther than normal, and we feel that inflammation in our body that next day we can say that we address that other types of inflammation. We've gotta kind of look longer term. Um, and, and that's one of the benefits, like we can talk about H-S-C-R-P, so we'll get this study done, um, and we'll be able to talk about, by the way, already an H-S-C-R-P study has been done in beagles the dogs, and it reduced their, their, the H-S-C-R-P, which is an inflammatory uh, marker.

So, you know, it's highly likely that this is gonna work, given testimonials and, um, and, and those studies that have already been done. So, uh, yeah, I think everybody kind of, certainly in your audience is gonna know mitochondria powerhouse of every cell. There's between 50 and 5,000 mitochondria and every cell in your body, except for your blood cells, which have zero in your brain.

And neurons which have 2 million, like this is just amazing how much our nervous system uses relative to our other systems. And like any power source, there is a negative byproduct. You think about your car back to your car, not the battery, but the exhaust, right? That's, that's the power sources has the exhaust coming out of it that's negative.

You've got a power plant with smoke coming out of the smoke stack, that's a negative.

Julie Howton: Yeah.

Chris Burres: In the case of mitochondria, you have reactive oxygen species. And the way I picture these is like little bumper cars, right? If they're left to their own devices, everything they slam into, they're causing rust, right?

Oxidative stress, oxidative damage ultimately inflammaging this confluence of, uh, of aging and, and, uh, inflammation and internal to the mitochondria. Not surprising. There are mechanisms to manage these reactive oxygen species. The key antioxidants that tend to manage them are glutathione and melatonin, and there's a really interesting parallel, right?

Our most consistent testimonial involves better sleep. Melatonin is the sleep hormone, so there's a nice parallel here. But what happens when your mitochondria is stressed, right? Like in your case, you have this brain injury that's causing some acute swelling, like I immediately, that's stressing your mitochondria.

What happens is they start producing extra reactive oxygen species that the local glutathione and melatonin can't manage. And that's where we, and and normally that's where they run around like little bumper cars, rusting, oxidative stress, uh, inflammaging. And that's where we think that this ESS 60 molecule comes in.

So there is peer reviewed, published research that shows that the molecule gets into the mitochondria. So that's really powerful already. It's way back in the nineties, we understood that the exterior of this ESS 60 soccer ball shaped molecule. Could hold onto six negatively charged particles. And so you, our thought process is, is that this molecule is holding onto those extra reactive oxygen species so they don't run around and do, you know, uh, you know, like little bumper cars, they stick on the molecule.

And then when your, uh, mitochondria can replenish the glutathione and replenish the melatonin, then they can manage them properly. And I have a, a fun analogy, uh, that that'll share. I, I, I like this. I don't know if you agree with me. I feel like all biological analogies should start with Mardi Gras.

Julie Howton: Why not?

Chris Burres: Yes. I mean, a lot of biology happens there, right? So, um, so it's good and bad. Good and bad. Yes. So it's the end of Mardi Gras. You've got the drunk reactive oxygen species on Bourbon Street, smashing windows painting cars, and you've got the New Orleans Police Department, the glutathione and melatonin will come onto Bourbon Street, handcuff themselves to those reactive oxygen species and get them off of Bourbon Street.

But what does the New Orleans Police Department do when they get overwhelmed? They take those reactive oxygen species and they stick 'em in a paddy wagon. Right? Gotcha. So they can't run around and do damage. And then when they replenish the glutathione, replenish the melatonin, then they can handcuff themselves to those reactive oxygen species and get them off of Bourbon Street.

And that's why we say that this ESS 60 molecule is the boss, a buffering oxidative stress system Now. There is some debate and, and I, I think your, your, um, anecdote really kind of helps us. And, and the anecdote with migraines, by the way. No making, no claims. We're, uh, gonna do a study so that we can actually talk about it, uh, with authority at this point.

It's just some, um, anecdotes, but there is some debate in the scientific community. Does this molecule cross the blood-brain barrier? If it's getting into the mitochondria, I think we, we've got good cause to believe that it can cross the blood-brain barrier. Uh, and when you start looking at testimonials like your, like where, where is it adding the benefit?

And the benefit was clearly in your head, in your brain, not in your head, like psychologically, but in your brain matter, right? Um. Then, although I am

Julie Howton: just for the record, I'm, I'm definitely not opposed to placebo effects. Like I, I, I'll take it.

Chris Burres: Yeah, no.

Julie Howton: Still effect, but not, not what you're going for. Yeah, yeah, yeah.

Chris Burres: No, and I'm, I'm with you. I think, you know, the placebo effects affects everything. Like it affects your medication, it affects your supplements, it affects your sleep routine. It affects, we were

Julie Howton: talking about this before we hit record, right? And whether it's a longevity program, an autoimmune program, it doesn't matter.

Mindset first, and, and to me, like placebo effect is. Just the, the scientific proof that Yeah, that mindset matters.

Chris Burres: Yeah. A hundred percent. Yeah. I, I I There's one placebo effect study. 'cause 'cause sometimes you, it doesn't land. How impactful The police, by the way, we're talking a lot about placebo effect. I, I'm, I don't suggest that's the only thing that works with my product, but No, I'm,

Julie Howton: I'm saying that was, uh, like i'll, it, it, it was really more 'cause mindset is so important.

It's so important. I, it's, you know, we'd, I, we just had this conversation with somebody recently at the clinic that, that, um, was going through treatment and, and like, you know, even if you are, God forbid, you know, needing to go through cancer treatment or, or some kind of medical treatment that, that you were hoping to never need to go through.

Your mindset really matters. It does. You know, you, you tell yourself that, that. You know, this is helping. I'm grateful to get the, you know, don't show up for treatment. Like, ugh, this is gonna be so bad. I had a client that was on a medication for a while when I had first started working with her and it was making her really sick, and we did some mindset work.

It didn't make her sick anymore. I mean, it was like she was making herself sick 'cause she was expecting to get sick from it. So I'm not, I I'm not saying that products,

Chris Burres: positive mindset is need a

Julie Howton: placebo effect. I'm just saying mindset really is, is important. Whether you're looking to heal or you're looking to up level longevity, um, whether you're, you know, just starting out or you are a kind of tried and true biohacker, um, it, it doesn't matter.

You know, we, nobody, nobody does anything. Hopefully, you know, you're, the intention is. To up level, to heal, to Yeah. Prevent all, all the things that you are studying.

Chris Burres: Yeah. To be,

Julie Howton: to be clear.

Chris Burres: Yeah. And very, and very proud to be that, you know, a lot of, yeah. Most supplement companies don't do research and even fewer published, we actually published, uh, one, uh, paper last year and won this year.

So I think it was June of last year. Congrat May of this year. Nice. Um, so not only are we doing the research which supplement companies tend not to do, uh, we're also publishing it. So we're really excited about doing the right thing on a regular basis.

Julie Howton: Well, and hopefully we'll elevate the standard in the industry, right?

Yes. Wouldn't it be great if that was the MO as opposed to putting out a whole bunch of products and they don't have science behind them. So, yeah. You know, it's that mix. 'cause again, I, I would be the one calling saying, you know. I'm 114 pound rat. How much do I, that would be me. It's been known to happen.

Chris Burres: If I, if the, if the headaches got more severe, would it be okay to double up or triple up the surveying and when I Yeah. Yeah. Actually I've got a, a, a fun story about, um, talking about tripling the serving. So we, we've got a, um, he's a US ultra running champion. His name is Anthony Kunkle loves our product, and I remember the first conversation that I had with him.

He said, Hey Chris, I was taking one serving and I didn't really notice anything. And then I joke like, all good biohackers. He tripled the serving uhhuh. And by the way, there are things you should never get right over

Julie Howton: double. Yeah, yeah.

Chris Burres: Just go to triple by the way, there are things you should never triple.

So like just be really careful. Um, in our case it's fine. And he said, I believe that your product could be the difference between somebody having running as a hobby and running as a career. Wow. Um, and he went on to say that, I don't believe your product speeds exercise recovery. I believe it prevents damage in the first place.

Yes. That's the point. Which is parallel, right? With, Hey, we're in the mitochondria holding onto these reactive oxygen species that would normally do damage. And what the way he kind of, um, expressed it is he said on the last five miles of a 50 mile run, which is a phrase you will probably never hear again,

Julie Howton: it's not your average conversation.

Chris Burres: We'll just throw that out there. Um, he, he said, where strength and stability used to be a problem, they're no longer a problem. Yeah. And, and so I think it's a, it's pretty, you know, I brought up the story because he did triple the serving and it had an, an impact. So we have athletes who are, you know, willing to push the, the envelope more and, and ultra extreme athletes willing to push the envelope more.

Julie Howton: Yeah. Which is, and they're so limited in what can they take that might actually make a difference in their physicality. So, so that's really exciting because it's like, okay, well then I, I don't need to want to, nor will I ever run 50 miles. But it, it could certainly move my needle. Right?

Chris Burres: Yeah.

Julie Howton: Um, and you guys, you guys use a variety of oils?

Yes.

Chris Burres: Yes. Yeah. We have, uh, olive oil, avocado oil, and MCT oil, and people ask, which one should I take? We always recommend the olive oil for two reasons. The first is we're a science-based organization, and almost all the research is in olive oil. Okay. Uh, the next is you get a higher concentration of the ESS 60 molecule in olive oil.

You get about 0.8 milligrams per milliliter in olive oil, 0.6 in in avocado oil, and then 0.3 in MCT oil. And I'll, I'll share my personal routine. Um, well, first I can share this. When, when I started taking this on a regular basis, if I got to the afternoon, like two or three, and I felt like I needed a nap or an extra cup of coffee, uh, I could always look back and I had forgotten to take it.

It wasn't part of my routine yet. Now it is part of my routine. I do kind of a bulletproof coffee thing, you know, which is supposed to be coffee, MCT, and, and a high quality ghee or purified butter. I don't like the taste of the ghee and I don't want those calories. So I actually just do our MCT in my coffee, and while that's, and I do about a teaspoon and a half while that's blending, I take a teaspoon and a half of a olive oil right off of a spoon.

Uh, and that's what, what kicks me off for the day. So when people ask, we always steer them towards olive oil. Okay.

Julie Howton: But you're not putting, you're not putting the ESS 60 in your coffee.

Chris Burres: Yeah. So it's free or you are dissolved in the uh, okay. So the heat, the oil, the heat

Julie Howton: doesn't do anything. Add to it.

Chris Burres: Not a problem.

Okay. No, you can, you can cook. And so you're not

Julie Howton: putting butter or any other fat in, in the coffee?

Chris Burres: Just MTT,

Julie Howton: hmm.

Chris Burres: Yeah. And then I take a teaspoon and a half of the olive oil.

Julie Howton: Okay. Neat. I like that. And I love the, I am somebody who does a, a. Uh, I'll say a fat coffee as well in the morning. Um, and I, I just, it, it's funny, like I travel with, I told you I was just traveling.

I travel with my stick blender, you know, my husband is, he is just great. He is like, you know, you need to put some of your heavy things in my suitcase. Go ahead. Because I always have, I have like a big stainless, you know, like jumbo cup that I can just make it right in the cup. I bring and I bring, 'cause I'm a wacky, you know, you're talking to the right.

You're a biohacker person, it sounds. I bring my stainless steel percolator, my clean coffee. Yeah. The whole, the whole thing. So it sounds

Chris Burres: like you're a biohacker. I don't know. I don't know. Um, that was

Julie Howton: how I found functional medicine was my original biohacking training, uh, that I did with, actually with Dave Asbury in 2016.

Chris Burres: Oh wow. So were you with, I think Natalie Naam was in one of his first, uh, first courses were, were you with her or? I don't know

Julie Howton: if she was in my co cohort. She, his first cohort was strange that I remember that, um, in March, uh, in New York. And I couldn't go to that one because my, my mayor was pregnant and the full was due to be born in March.

Um, and I wanted to be able to deliver him. So I did the second cohort, which was in the fall in Pasadena. So, but I'm not sure. Um, but that was my entry into the, and again, and then it's like you can't go back.

Chris Burres: Yeah.

Julie Howton: And, and I wanted to help people and I found out about functional medicine and I wanted, you know, it just.

Snowballed from there. Um, so couple of newbie questions. W so why, yeah, why would, why wouldn't everybody just use the olive oil?

Chris Burres: Oh, uh, w with the ess 60 molecule in it, or, yeah.

Julie Howton: Yeah.

Chris Burres: Well, I mean, that's what, why do you have

Julie Howton: options? Uh,

Chris Burres: so some people, this is interesting, right? So one MCT is a pretty bland flavor.

I always think it's kind of buttery and some people don't. The olive oil doesn't resonate with you. But understand you've gotta take more of the MCT. I actually bumped into somebody. Who said they were allergic to olive oil and allergic to MCT, which is one of the most surprising things. And so they needed the avocado oil.

And I'm like, okay, well we have an, an option for you. So really it is just some people, and they're all

Julie Howton: great oils. I use all three. Yes. So I, I was just curious. I love, you know, I, I love that, that you have the options. I was just curious about like, well, okay, if you have to use more of the MCT, which then be careful using too much mc t Yeah, yeah.

You know?

Chris Burres: Yeah. So, so, and you're kind of alluding to, you know, one of the, there's only really two kind of negative things people will say about our olive oil specifically, which is one we are made with a high quality extra virgin olive oil, and it will leave a peppery flavor at the back of your throat.

Okay. And so we have people call us and goes like, oh, it's burning my throat. Is it rancid? No, it's like primo grade A. Okay. Uh, olive oil. You may have been to a restaurant where they'll pour olive oil on a plate to drip your ble drip, dip your bread in, and then they'll crack pepper into it. And what they're trying to do is make an pretend it's good olive oil.

Yep. That's exactly what they're trying to do's. Funny. And then I can taste

Julie Howton: exactly what you mean though, because like, and you know, that would be something you would use as a finishing oil, a high quality olive oil like that. And, and it does always get me in the throat.

Chris Burres: Yeah, yeah. No, I could see how I'll be in the middle of a conversation and be like, oh, hold on.

I, I need a moment. Um, so that's one. And then the other is, you know, a typical serving is one teaspoon. Okay. Um, which is not, you know, insignificant. And some people, if you are not taking a, any sorts of oils, it can loosen your stool for a while. And you know, Dave calls it di disaster pants. That's not what's going on.

It's just a little loose stool for a day or two. And then, uh, okay, so not

Julie Howton: disaster pants.

Chris Burres: No disaster pants.

Julie Howton: I tend to, you know, when I talk with clients about MCT oil, I have them start low and slow. Yeah. Um, for that reason. And it's always the men, and I'll give the whole, I'll talk about disaster pants. I always credit Dave. I, and it's always the men who don't pay attention to anything I said and give themselves disaster pants one time.

And then. Now then they realize it was, you know, and I get the, oh, that, that's really real.

Chris Burres: Yeah, no, that, that happened. I have not

Julie Howton: had one female client that just decided I'm gonna, I'm gonna triple the dose and we'll see. You know,

so That's funny. That's really good. So I love that there is a variety and, and yeah. Share how, so anecdotally you're finding, you know, people are telling you, you've got all this feedback that take it in the morning, you know, brain turns on and sleeping better.

Chris Burres: Yeah. Um,

Julie Howton: do you take it more than once a day?

Chris Burres: Uh, I, well, it depends if I'm, if I'm doing back to back shows, if I've got kind of a longer day, uh, when I'm at conferences, I'll do five or 10 shots. Like, like, it, it, it, it really is a lot. Um, 'cause there's so much energy. Like you're, you're working a booth, you're having so many conversations. Um, and it really keeps, keeps, frankly, keeps me going.

Um, but in general, you know, I'm having a teaspoon and a half of the MCT in my coffee and then a teaspoon and a half, uh, of the olive oil just right off of the spoon.

Julie Howton: Nice. But you're, you're hardcore too.

Chris Burres: Yeah.

Julie Howton: You're used to it. And I always tell people, like, play with it.

Chris Burres: Yeah.

Julie Howton: And, and find your lowest efficacious dose, right.

Of anything you're, you're using. And then that gives you also that buffer of like, oh, I have, I have a bigger day, or I have a, the things I, I, I definitely like go big if I'm at a conference and I'm, you know, it's, it's just a very different kind of day. Yeah. Um, and so, and I, I lo I want to, there's so much I want to talk about, and I, I've already kept you so long, but there are two things.

Chris Burres: Okay?

Julie Howton: One, you know, we're talking about longevity and upleveling and potentially preventing the health, chronic health challenges that we, we wanna pre prevent as we age. Um, is, is this magic, like, can, does, does the rest of lifestyle matter? So can somebody just do whatever they want, but they're gonna incorporate ESS 60 D because it gets into the mitochondria.

We're all.

Chris Burres: Yeah, we're done. We're done. I can sit on the couch and eat bonbons and drink scotch. And, uh, you, you still have to do all the things, right? Like you're, remember Well, I, I don't think I've said this. The, our description of what's going on is we believe that we're reducing the negative impact of stressed mitochondria.

Right? Right. And if you do that, you should have what we have, which is, um, you know, head to toe testimonials. I'll give you this. I think this is the perfect, kind of a, a anecdote for what you're asking. Stress is actually really important. If we just stop experiencing stress, we turn into like little puddles of amoeba, like whatever, and we're useless.

But that's

Julie Howton: how you build muscle. Even like, we need stress. And that was why I, I kind of highlighted that earlier. Like it's the chronic, right? Yeah. Like stress is not, it's gotten a bad rap as a bad thing. 'cause we do talk about chronic stress and, and chronic inflammation and, well, inflammation is. Is a healing signal.

Like the inflammation's not bad either.

Chris Burres: Yeah.

Julie Howton: Sorry. Yeah, I just get excited. No, no, that's

Chris Burres: fine. So you think, you know, if you, if you're still not convinced, just think about astronauts when they come back from space. Yeah. They're kind of health disaster, dumpster fires, right? They're, they ate they bone like so quick.

Yeah. Their bone density has reduced, their immune system is compromised. Stress is good. So I picture our physiology like a, a beautiful prairie, right? With prairie grasses and flowers and the rain that falls on that prairie is the right amount of stress. And then there are times like, because we live in this modern society, you'll have a deep dark cloud come on to the prairie and pour a, a, a, a fountain of water into one spot that will create a mud hole, you know, dig a hole in the prairie.

So that's what you need to manage. And I, that's where I picture this ESS 60 molecule. Like a sponge going between that dark cloud and the prairie and absorbing that stream of stress. And it's important to note, like, this is why I thought of this example. If you don't manage that deep dark cloud, eventually the sponge fills up and it starts pouring on the prairie again, right?

So if you wanna sit on the couch and eat bonbons and, you know, watch Netflix and drink scotch, like you're, you're not making that dark cloud go away. And eventually the sponge doesn't add any value. Um, and then you know it when you win. And if you do, think about Anthony Kunk L's example. He's got a massive deep, dark cloud that's pouring when he's, you know, he, he's running a, when he is getting close to competitions, he's running 120 miles a week.

Wow. Right? Like he's the, he's got this deep dark cloud and it's pouring, and this is just a bucket, right? The ESS 60 molecule, it can kind of picture it a bucket holding that extra stress until your body can get back to homeostasis and then manage it in a healthy way.

Julie Howton: I love that. I always, I love the visuals and the, and the analogies.

Um, and, and I think that that's great. And I, I, I knew your position. I just wanted you to, I wanted to hear how you were gonna eloquently put that for us. Thank you. So I really appreciate it. As a 56-year-old female, I know for a fact that lots of listeners are also interested in, and I am definitely a, a.

Um, aesthetics from the inside out kind of girl. Um, but you ha you have some aesthetic products and topical uses as well that incorporate E Es SXC, and I'd love for you to share that with us.

Chris Burres: Yeah. So the first one came out, um, we had a, a business partner and had still have the business partner. And she would drink just like right out of the bottle and there'd be some spills on it.

And she would take that and wipe it on her skin. And even before she was doing that, we actually have skin and hair, uh, skin and nail, uh, testimonials from people taking the product orally. Right. And we could theorize that that's because, you know, you're, you're helping the body get back to some sort of homeostasis and now it can start focusing on hair and nails, which are aesthetic typically.

Um, but yeah, we already had hair and nail testimonials. She's putting it on her skin. She's like, we need to do a skin product. And, you know, if I told the story well enough, you understood. I didn't even want to be in the supplement industry. So when she was like, we need to make a serum, I was like, yay a serum.

That sounds amazing. That's why I

Julie Howton: went into science. Yes.

Chris Burres: I woke up today thinking we should have a serum. So, uh, we put the serum out. Um, it was already getting some pretty amazing testimonials. And then my director of research came to me and he said, Chris, I found a peptide. It's got 30 years of skin and hair improvement.

You should in peer reviewed, published research, you should go look at the research. So I looked at the research, the peptide is amazing, and it was like, how do we incorporate this into a product? 'cause we wanna combine it with ESS 60. And ESS 60 is oil soluble, not water soluble peptides, water soluble, not oil soluble.

We could have shoved these things together with an emulsifier, right? Okay. But I don't like, no one likes what an emulsifier sounds like, and then if you Google it, there's no, there's only negative health. There's nothing good

Julie Howton: about, yeah, no, yeah,

Chris Burres: it's bad. So we decided to do a two part. So we've got, uh, the lotion, we call it UTH 29, which stands for Youth 29, which I later learned was the age all women want to stop aging at 29 is like the right amount of sophistication, the right amount of youth, like apparently.

Um, and then our ESS 60 activator. So you put two squirts of the UTH 29 in your palm. You put two drops per squirt, so four drops. You actually activate it right there in your palm and apply it to every spot that you might experience aging on. So you, it is the, you

Julie Howton: bath in it basically.

Chris Burres: Yeah. Well, I'll tell you.

So this is, this is good. There's, this is so much fun. So, um, actually close to you, right? Boulder Institute of Longevity, right, Dr.

Julie Howton: Hearth. Yeah. Yeah. Elizabeth. Hear?

Chris Burres: Yep. So, so I was on a call with her team. They were at a conference table. They came up as a team, came up to our booth at a four M. Mm-hmm. And there's a little bit of hyperbole, but this is how I kind of describe it.

There were two people on their team who were like, Hey, living longer, get that out of the way. Uh, being healthier. Get that out of the way. How do you, I am here for your skin. Redo. Yeah. I don't care about those things. I need your skin redo. So we get amazing testimonials about the skin redo.

Julie Howton: Amazing. I love it.

And I, I, listeners know, I I really only believe in I love what you said too. I'm gonna, I'm gonna go back to just highlight the, the body is not going to. Repair skin, nails, hair when it doesn't have the physiological resources to do so. Mm-hmm. That's, its the bottom of the barrel for survival. Um, even though that might be the thing that gets the person to come in the door at the clinic, uh, especially a woman, although men too.

Um, and, and so I love that it's, you know, that's great feedback. And I, and I, and those things, to me, they take time. Like when you make a change, you know, skin doesn't change overnight, something now topically you can change appearance or Yep. Um, but so I love that is the, and so, but also listeners know, I don't care how well a product works if it's not clean enough to meet my standards.

So that's why I was excited to ask you about it. Um, yeah, so if you're, if somebody has a little bit of that biohacking, kind of like, you know, do I need the SS 60 activator? Can I use the, the UTH 29 with the oil that I'm already taking in the morning? Guessing it's a little bit of a different formulation.

Chris Burres: Um, it's not that much different. The, the, uh, the activator is mostly MCT with the ESS 60 molecule. Okay. And some, um, essential oil for fragrance. So it smells, uh, like that's the other comment we get, like the, when we're at conferences, like we kind of go through our spiel. We is like, Hey, you gotta try these.

And people are just amazed at how it feels on their skin and how it smells. Um, so, uh, so really we do sell that as a set and I'd recommend you kind of get that as a set. It just, our favorite set is like the inside out set. Yeah. Which is like, get some of the internal product Yeah. Um, the consumable and then get, you know, the redo of set.

Julie Howton: I love it. Oh, this is just very like-minded. So I promised that I was only gonna keep you a little bit past your scheduled time, and I, I, so I, I just appreciate how you're doing what you're doing and that, that you're doing what you're doing. But, but really just the, the integrity and the science behind, um, the products that you create and, and put out there, because I, I do know it, it, it's the same conversation.

I say this to people all the time as a, as a certified Recode coach and a Certified Autoimmune Co. You know, I don't care what you fill in the blank with, the approach is the same and all of the things that when somebody walks in our door or through my virtual door, um, because they have really declined, um, all of the things we do.

You know, to stop the decline and then start reversing the decline. It's the same things we need to do to focus on longevity and up level. Like it's really not rocket science, although it's fun that the science is giving us all these tools because we, we do live in a toxic soup, but we do have stressors.

You know, I, I think so much of it is just that, that the world has evolved faster than our bodies. And so we do need some of these, I, I call it a leg up, right? Yeah. So even though I live really cleanly and I'm the crazy person who takes all that equipment with me, you know, to, to make my coffee in the morning the way I want it, um, I, it's also anything that can boost that, um, is, is just, is, is just, that is a tool and it's a fantastic tool and sometimes it's a necessary tool.

Hmm, I can only imagine if I had your products 15 years ago. I was fat, I grew, was raised to be fat phobic. Um, and so avoiding all the things that I needed to avoid and all of that, you know, was a great managing stress. All the things that we know everybody needs to work on. Um, but it wasn't until I added really a good amount of high quality fats back into my life that my body was like, oh, thank you, thank you,

Chris Burres: thank you.

Julie Howton: Um, so I What took you so long? Exactly. And I mean, I choked it down. Like I knew, I read the science, I understood, and I still, you know, after it still

Chris Burres: felt wrong, it was

Julie Howton: like, yeah, but I'm gonna try it. And, and I am somebody who, when I try something and it works, then, you know, that's, that's why we have the podcast.

So. I know. Um, so I promised I would let you go, but listeners are leaning and this can be anything.

Chris Burres: Hmm.

Julie Howton: What is one step people can take starting today to support their longevity?

Chris Burres: So, it's interesting 'cause I'm, I'm, uh, we mentioned before we started that I'm running a longevity fast track eight week program.

Um, it's got two bonus weeks and then there's a a, a week zero. So it's that, I guess it really makes it 11 weeks, but we bill it as an eight week, uh, longevity fast track. And week one, not week zero, but week one is, is mindset. And because, so, so I did a, a longevity, a longevity summit where I interviewed 55 experts, including like Dave, as Ray, Ben Greenfield, uh, Dr.

Steven Gundry, and, and you know, whatever, 52 other amazing people. And I, this seems to be a theme. I, I wish I was smart enough to know where this was gonna land, but I was smart enough to do this. I actually asked every single one of them, what are two to three habits, mindsets, protocols about longevity and lung health span that you would share?

And they, they, we kind of aggregated all the data. I've got a, I've got a slide here, course, so if you're looking great there, is it, I'll, I'll describe what it is. Um, 33.3% mentioned sleep, 52% mentioned exercise, 52% mentioned diet, uh, 46% mentioned mindset, 15% socializing. And then there's a whole bunch of stuff all over the place, right?

And because sleep was 33 versus exercise at 52 and diet at 52, my first thought was that the experts got it wrong, right? Because we know how important sleep is, right? And, and, and you know, we do tend to do a disservice. Like I kind of, I say that society, we're like, yeah, sleep is amazing and important and you gotta get sleep.

You actually absolutely have to get your seven and a half to nine hours of sleep every single night. You know, unless you have something else to do. Right. Like, like that's kind of how our approach to sleep is, right? So maybe that's some of that, but then I, you know, as with so many things, you start mulling it over, you start thinking it over, and then I realize they did get it wrong.

Mm-hmm. Because they had mindset at 46%.

Julie Howton: I agree. And,

Chris Burres: and here's the reality. If you know you need to put your phone away, you know, you need to do some blue light blockers, you know, you need to turn your TV off. You need know, you need to go to sleep, sleep at the same time every night, and you don't have the mindset to do it.

Mm-hmm. It's never gonna happen. If you know you need to eat better and put the donut down and eat before eight o'clock and you don't have the mindset to do it, you're not gonna do it. Same with exercise. If you know you need to do the four things you need to be doing right, weight training, you should be sore once a week.

VO two max training. So you should be out of breath and potentially severely out of breath a couple times. Well, during a workout, right. Once a week balance and, um, flexibility. If you know you need to do those things, you don't have the mindset to do 'em, then you're not gonna do 'em. So what I kind of put into my program is a super simple journal, keep it down to two or three minutes in the morning and in the afternoon, nothing more than two or three minutes, something that's so.

Easy. You punch yourself in the nose because you forgot to do it right? Like, like it's just that you're not right. There's no hesitation, um, other than you gotta build a habit, right? So we're in the middle of this, uh, longevity fast track right now. And even I'm building that habit 'cause it wasn't my habit.

Yep.

Julie Howton: Yep. But

Chris Burres: all you're looking for is like, you know, what do I have gratitude for? Who could I help today? Who could I thank today? That's the morning, right? And the afternoon is, um, you know what also in the morning is what I can't control. 'cause if there are things that you're ruminating about that you really can't control, it's incredibly beneficial to write those things down.

Um, and again, we're only looking at two to three minutes. Usually it just takes me two minutes. Um, and then in the afternoon you're talking kind of very similar things like who did I help today? What am I proud of that I achieved today? And that can be really hard for somebody, but I would suggest move in the direction of, um.

Of helping you, your, you change your own mindset and do a simple piece of paper, two minute or less journaling, um, in, in the morning and the afternoon. 'cause that can set your mind, uh, in the right direction.

Julie Howton: I love it. And I I absolutely agree. They got it wrong. That mindset. And you're, you're doing it right.

I'm sure you're so happy to hear from me.

Chris Burres: Yes.

Julie Howton: But the, i the things that you highlighted are so important. The two to three minute, it should be short, sweet, easy, plain paper. Like it could be a notebook fine, but not a journal with 80 prompts where it's gonna take you an hour to fill out that you're not gonna do it.

That's not how we build a habit. Um, yeah. And so I, I love that. And I, I love, you're almost kind of cheating 'cause you're like combining different kinds of journals, but like, just making it a short bite. Um, and it's, it's so great. Where can people, especially, we're gonna have all kinds of links and stuff in, in the show notes, but I, I know some people are like me and they listen only when they're on the go.

Um, where's the best place to, to find out more about you? First of all, your, your book is on Amazon. Is that the best place to, to find live longer and better?

Chris Burres: Hey, by the way, the website's updated already, so thank you for letting me know. Our, our graphic designer had written the title backwards, so instead of live longer and better, which is the actual title, it was like, live better and longer Still Good.

Why is it still good? Um, I'll, I'll talk about the book in a in a second if they're, if they like to catch content on the go. Yes, I do have a podcast. It's called Live, live Beyond the Norms. Um, and so they can find that, um, I'm like, you interviewing kind of really amazing people. Certainly lucky to do that if they're interested in trying the product.

We made a URL specifically for your audience. That's my vital c.com ILW eight. Right. So inspired living with autoimmunity. So ILWI said eight, but I meant a

Julie Howton: Okay, good. I got confused.

Chris Burres: There's eight things you should do, uh, but don't use. The first one is use the letter A, not eight. Um. So, one more time. My vital c.com/i lwa.

When you go there, I've actually paired down that page. So we're really focused on olive oil, uh, 'cause that's where we think people should start. Um, and really people should try it for two to three months. Um, and so we've got a special deal for your audience that they're, that, that's on that page. There's also a $15 off coupon on that page.

Thank you. As you land on that page at the very top, um, you'll see from the Longevity Summit that I did, I collected 18 biohacking tips. So you can click that, that's for free. Um, just give us your email. Um. When you're looking at the individual products, you can get 'em on subscription, you can get another savings.

Plus they arrive on a regular basis. Yeah. So you don't have to think about it. Nice. Um, our customer service team has 1,005 star reviews on Google. So they are not trained to talk you out of canceling your subscription. You just send telephone call, whatever. Um, but most people just stay on subscription 'cause they like the product.

Um, and then the last piece that I'll share is the book. 'cause I'm very proud of this piece. Yes. Um, not just the book. Right. So live longer and better, which is available on Amazon for 1999. Um, on the bottom of that landing page, uh, you can find the book also for 1999 or you can pay 10 extra dollars and I'll autograph the book for you.

Woo. With this. Charity piece. Yeah. That $10, the whole $10 goes to Operation Underground Railroad. You may remember the movie, the Sound of Freedom, which was an amazing movie about a horrible topic, which is child sex trafficking. That movie is about Operation Underground Railroad. So, uh, which is doing, I think, a fantastic job of trying to get that off of our planet and a hundred percent of the signature fee goes to Operation Underground Railroad.

And then Nice. Of course you can find me on Instagram and TikTok. Just look up my vital C to find me on Instagram, TikTok, we've got lots of content and tips and tricks and stuff going out there.

Julie Howton: Ah, amazing. Chris, I can't thank you enough for just the wisdom and, and the joy. We didn't even get into your improv background, but, um, the joy that you bring, like this, this is serious content, right?

Like we, we live and breathe this stuff, but, but the people that are listening are really looking to uplevel. Um, and I, I just, I really, really appreciate a, again, back to that, like the integrity that, that you guys use and, and the joy with which you deliver complicated information and, and beautiful analogies and metaphors that we can all understand.

Chris Burres: Um, and

Julie Howton: so I, I just cannot encourage listeners enough to, to find you, get the book, try the product. Um, and, and thank you for, for gifting them, you know, the, the coupon and the, and the deal, um, to get them started because I, I truly believe in it, as I have already said. I, I, I know it works. Um, and so thank you.

Thank you.

Chris Burres: Ah, Julie, thank you so much for having me.

Julie Howton: For everyone listening, remember, you can get those show notes and links and transcripts by visiting Inspired Living Show. I hope you had a great time and enjoyed this episode as much as I did. I'll see you next week.

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My Guest For This Episode

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Chris Burres

CHRIS BURRES is the founder and chief scientist at MyVitalC, where he manufactured a Nobel Prize-winning molecule responsible for the single longest longevity experimental result in history–a full 90% extension of life. He is also a published author, host of the Uncovering the Secrets to Longevity Health Summit, a podcast host, patent holder and master of comedy improv. He is the intersection where science meets laughter and his life’s mission is to help people live longer, healthier, happier, pain-free lives with science.

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Table of Contents:

In this episode:

Introduction

Episode Highlights

The Shocking Truth About Supplement Quality

The Nobel Prize-Winning Discovery That Changed Everything

The 90% Longevity Study That Launched a Revolution

How ESS60 Works: The BOSS System

Dosing and Delivery: Why Oil Selection Matters

Consistent User Benefits and Testimonials

The Prairie Analogy: Why Lifestyle Still Matters

Notable Quotes from this Episode

Other Resources:

Connect with Chris Burres

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Chris Burres

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Chris Burres:Why 50% of Supplements Don't Actually Contain What They Promise

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Chris Burres:Why 50% of Supplements Don't Actually Contain What They Promise

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Table of Contents:

In this episode:

Introduction

Episode Highlights

The Shocking Truth About Supplement Quality

The Nobel Prize-Winning Discovery That Changed Everything

The 90% Longevity Study That Launched a Revolution

How ESS60 Works: The BOSS System

Dosing and Delivery: Why Oil Selection Matters

Consistent User Benefits and Testimonials

The Prairie Analogy: Why Lifestyle Still Matters

Notable Quotes from this Episode

Other Resources:

Connect with Chris Burres

Too busy to listen?Get each episode's summary directly in your inbox!

Episode Transcript

My Guest For This Episode

Chris Burres

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